SOCIAL MEDIA IMPACT – 2014 Loksabha Election

We have also analyzed social media campaign of various political parties, Narendra Modi presence in social media is quite visible, and AAP is very fast growing entity in social media spectrum. AAP growth in social media is faster than any other party. We used various methods to decode velocity of any post in social media and its impact on voters. Our analysis suggest many political parties are not rightly taking their view points to young voters specially metro voters of age group of 22-27. All political parties should plan strategically to reach young voters mind, Congress approach to use print media is impacting rural voters.

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